Meta message fees and our fees are always shown as separate lines, so you know exactly where your money goes.
Priya S.Is the 5 pm slot free tomorrow?
Rahul M.Do you deliver to Salt Lake?
Neha K.Can I change my appointment?
Imran A.Please share the price list.
WhatsApp marketing for growing businesses

Turn WhatsApp chats into customers, with their permission.

WhatsApp is where your customers already are. We set up the official WhatsApp Business Platform, build opt-in contact lists, run campaigns using approved templates, add shared inboxes and AI replies, and track which messages bring sales. Everything is permission-based, so your number stays safe.

Step 2 of 4 on the growth journey. Last updated 22 October 2026. Written by Atif Adnan.

Official WhatsApp Business Platform
Consent recorded for every contact
Built for owner-led businesses
Meta fees and ours shown separately

Shared team inbox

Stop passing one phone around

Give your whole team access to the same WhatsApp number. Everyone can reply, assign chats and use approved quick replies, and you can see what is waiting.

  • Add team members with the right level of access
  • Assign each chat to a person
  • Reply faster with saved answers and approved templates
  • Keep the full history when someone leaves
  Team inbox (illustrative)
Priya S. via WhatsApp
Is the 5 pm slot free tomorrow? Same doctor as last time.10:44
Hi Priya, yes, 5 pm is free with Dr. Rao. Shall I confirm it for you?10:45 · Assigned to Meera
Yes please.10:45

What you get

Everything you need to run WhatsApp like a real sales channel

Campaigns to people who said yes

Send offers, reminders and updates to contacts who opted in, using templates Meta has approved. Pick the audience, preview the message, and send.

Plan my first campaign
SELECT AUDIENCE
Marketing: opted-in customers
Utility: order and appointment updates
Festive offer
Hi {{name}}, enjoy 15% off this week on your next visit. Tap to book.
Send to opted-in contacts

Smart replies that never guess

An AI assistant answers from your own price list and FAQs, collects details, and hands the chat to a person when it matters.

Hello, can you help me find the tracking link for order #9921?

Click-to-WhatsApp everywhere

Buttons on your website, QR codes in your shop, and ads that open a chat with the right first message already typed.

Hi, I saw your offer and want to know more.Pre-filled message
Chat on WhatsApp

Opt-in and consent, handled

We capture permission on your website, QR codes and ads, and keep a record of who agreed, when, and to what.

Reports you can act on

See who opened, who clicked and who bought, so the next message is better than the last one.

How it works

Live in days, not months

  1. 1

    Check your set-up

    Business app or API, your number, verification and your current contact list.

  2. 2

    Set up and get approvals

    Account, templates and opt-in flows built to Meta's rules.

  3. 3

    Launch a first campaign

    A small, targeted send to warm contacts, measured properly.

  4. 4

    Improve every month

    We read the numbers and adjust messages, timing and segments.

Timing depends on your business verification and template approvals with Meta. We give you a dated plan after the free audit.

See it in your industry

Messages that earn replies

Clinics

Appointment reminder (example)

Hi Anita, a reminder: your check-up is tomorrow at 10:30. Reply 1 to confirm or 2 to reschedule.

Schools and institutes

Admissions follow-up (example)

Admissions for 2027 are open. Reply YES and we will send the fee structure and campus visit slots.

Retail and D2C

Order update (example)

Your order #1042 has shipped. Track it here: link. Need help? Just reply to this message.

Real estate

Listing match (example)

New 2BHK options in your budget are ready. Would you like to book a visit this weekend?

Transparent costs

Three lines. No guessing.

WhatsApp marketing has three costs, and most agencies blur them together. We show each one separately on every quote.

Line 1

Meta's message fee

Charged by Meta per message. It depends on the message type and the country, and Meta changes it from time to time. We show the current rate in your quote.

Line 2

Platform fee

The software that sends campaigns, runs the shared inbox, tracks results and powers AI replies.

Line 3

Set-up and management

Our work: account set-up, templates, opt-in flows, campaigns and monthly improvement. Fixed price, in writing.

Safe and compliant

Rules we follow so your number stays healthy

  • Only official WhatsApp channels. No unofficial bulk-sending tools that get numbers banned.
  • Marketing messages go only to people who opted in, with the consent recorded.
  • Approved templates, and a simple way to opt out that we honour quickly.
  • We watch your quality rating so problems are caught early.
  • Customer data is handled with care and never sold, in line with the principles of India's DPDP Act and GDPR.
This is general guidance, not legal advice. Rules and Meta's pricing change, so we check the current policy before every launch.

Built by people who run it

We run a WhatsApp marketing platform ourselves

RIOS is our own WhatsApp marketing platform, so we know the day-to-day problems first-hand: templates, approvals, opt-ins, replies and tracking.

RIOS WhatsApp marketing platform landing page
RIOS on a phone

See the RIOS project

FAQ

WhatsApp marketing: common questions

What is the difference between the WhatsApp Business app and the WhatsApp Business API?

The WhatsApp Business app is free and suits one or two people replying manually. The WhatsApp Business Platform (API) is for teams: shared inbox, automation, AI replies, CRM links and larger campaigns. It needs a provider and approval from Meta. Most businesses start with the app and move to the API when they outgrow it.

Is WhatsApp marketing legal? Do I need permission?

You need permission. WhatsApp's business policy requires opt-in before a business sends marketing messages, and data-protection laws such as India's DPDP Act expect clear, recorded consent. We build opt-in into your website, QR codes and ads and keep consent records. This is general guidance, not legal advice.

Will my WhatsApp number get banned?

Numbers get restricted when people report or block messages, or when unofficial bulk-sending tools are used. We only use the official platform, send to people who opted in, use approved templates and make opting out easy. That keeps your quality rating and your number healthy.

How much does WhatsApp marketing cost?

There are three parts: Meta's per-message fee (which varies by message type and country and changes over time), the platform or software fee, and our set-up and management fee. We show them as separate lines, so you always know what goes to Meta and what goes to us.

Can I use my existing business number?

Often yes, but a number is usually either on the WhatsApp app or on the API, not both, so we check the best route first. If you want to keep chatting from your phone as well, there are ways to do that. We will tell you the trade-offs before changing anything.

Can WhatsApp reply to customers automatically?

Yes. Automatic replies can answer common questions, collect details and book appointments, then pass the chat to a person when needed. We build the replies from your own information so the assistant does not guess prices or promises.

Free Business Audit

Get your free WhatsApp audit

Tell us your business and your current set-up. We review how you use WhatsApp today and tell you the quickest wins, with no obligation.

  • A plain-language review of your website, search presence and WhatsApp set-up
  • The one or two things to fix first
  • A fixed-price plan if you want our help, no pressure if you do not

Prefer to talk? Chat on WhatsApp or book a free call.